December 5, 2016

Under Armour Will Become MLB’s Exclusive Uniform Provider In 2020

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Under Armour agrees to 10-year partnership with MLB.

Under Armour just hit a home run with the news that that it will become the official uniform provider for Major League Baseball, starting in 2020. This is the first professional league uniform deal for the Baltimore-based brand.

The Under Armour logo will appear on all 30 team’s uniforms for 10-years starting in 2020, it will also appear on all game-day outerwear and year-round training apparel. Sports licensing company Fanatics will get licensing rights to manage the manufacturing and distribution of Under Armour and Fanatics’ jerseys and postseason apparel. You can still get Under Armour and Fanatics gear before the 2020 season but it’s yet to be known what type of apparel.

“This is a watershed moment for the Under Armour brand as this partnership with MLB and Fanatics furthers our collective dedication to bringing passion, energy and innovation to the game of baseball,” said Kevin Plank, founder and CEO of Under Armour, in a statement. “Under Armour’s goal is to engage and excite MLB’s incredibly diverse fan base across America and around the world, and grow the game for the next generation of great athletes.”

The brand went to it’s Twitter account to announced the “done deal.”:

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