March 7, 2017

Tom Brady Launches Meal Kit Service

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Eat like Tom Brady.

Eat like a five-time Super Bowl champion, today! The New England Patriots quarterback Tom Brady announced that he is entering the prepared-meal subscription business. Brady is teaming up with plant-based meal company Purple Carrot of Massachusetts, the two announced on Tuesday, unveiling a line of TB12 meals that follow Brady’s crazy diet.

Terms of the deal were not disclosed.

The company began selling the meals Tuesday morning at $78 per week (six meals), which is a $10 premium over the company’s regular meal plan.

“Tom is one of the greatest athletes of all time,” said Purple Carrot founder & CEO Andy Levitt. “It’s a real honor to work together to help people gain a deeper appreciation for how the food choices they make can have a direct effect on their own health and well-being.”

Dinner descriptions include things like crispy turnip cakes with tabbouleh, white lentil risotto with roasted vegetables and ramen with gingered greens and broccolini. The meals are gluten-free and high in protein and don’t contain dairy, eggs, seafood, meat or processed foods.

“Eating meals just like the ones we’ll send out to our customers has helped me stay at the top of my game,” Brady said.

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