March 3, 2017

Rams Taking it Back to the Ol’ School With Uniforms & Helmets

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Rams reveal retro redesign of uniforms, helmet.

The Los Angeles Rams unveiled their uniforms for the 2017 season on Thursday which features a redesign that removes the gold from their pants and brings back the blue-and-white helmets from the 1960s and ’70s. The Rams announced the new concepts over the past couple of days and actually allowed fans to vote via Facebook and Twitter.

Fans voted on whether the pants would have one or two solid blue stripes, and whether the helmets would come with blue or white facemasks. The fans spoke and now the Rams will now wear the uniforms below for home games at the Coliseum.

Per NFL rules, the jersey must remain the same, and continue to have hints of gold along the shoulders, until the Rams do a complete rebranding of their uniforms. The team is planning that for the 2019 season, its first in the new stadium, and has already begun talks with Nike and the NFL on what that will look like.

In a statement released by the team, Gabriel said:

“This just goes to show all the hard work my teammates and I put in while wearing those uniforms isn’t forgotten. We loved those uniforms and wore them with pride. I know the current players will wear their uniforms, especially the white horns, with just as much pride.”

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