January 4, 2017

Kendrick Lamar is Back With Reebok Classic for the Club C Capsule

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K. Dot adds his signature touch to the classic tennis shoe.

After a successful collaborative run for majority of last year, Kendrick Lamar is yet again partnering up with Reebok Classic for a reworked iteration of the brand’s Club C tennis shoe.

Through each detail in the shoe’s construction, K.Dot tells a story that calls for unity, equality, and a heightened sense to dig deeper than what’s on the surface. Some of the core design details that help tell this narrative include a black & white acid-washed denim pattern to symbolize a sense of “coming together”, pops of vibrant red on the heel and tongue that signify strength & passion commonly associated with the hue, and hidden branding on the tongue’s interior that forces sneakerheads to look deeper for the message. The shoe is highlighted by “k” and “o” hints in the quarter logo window that plays on the multiplatinum star’s “KDot” moniker.

Expect the Kendrick Lamar x Reebok Classic Club C Capsule to launch next Friday (January 13) at select global retailers and online.

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